Levi strauss two horse leather patch

The two horse leather patch is first swen onto the waist overalls. Vintage levis 501 jeans the ultimate collectors guide. Bar tacks a horizontal stitch that bisects a seam, for added strength and durability. The jeans still have a leather 2 horse patch, and the red tab is singlesided, ie it has the word levi s printed on one side only. They are part of the two horse brand collection, which have a yellow and white patch and say two horse brand on the patch. Browse the selection of cargo, chinos, corduroy pants and more. A levi s historian told the patch was added to keep. Not only was this cheaper, but card stock actually held up in the newly popular washing machine than leather did. Levis mens leather belt with antiqued buckle at amazon. In light of the similarities of the trademarks, its not astounding that levi s is steaming up stussys tail. In 1886, the levi s two horse brand leather patch was first used. First branded onto the leather patch of our xx jeans in 1886, levis two horse pull depicts two horses pulling apart a. Levis mens genuine leather trifold big skinny wallet. Discount does not apply to taxes, gift certificates, wrapping and packaging charges.

His brothers ran a dry goods company in new york and levi and his other family members set up an outpost in san francisco during the gold rush. It has the levi s two horse logo embossed into the flat black leather on the front outside flap. Heres why you have that random patch on the back of your jeans. It was founded in 1853 when levi strauss came from buttenheim, bavaria, to san francisco, california to open a west coast branch of his brothers new york dry goods business. These jeans were a slimmer fit than prewar models, and on lvc reissues these are made slightly undersized, emphasising the slimmer profile. Vtg levis two horse brand leather patch leather tab 48 x. Let custom craft personalize a jacron recognition ideas. Levi strauss began to make copperriveted waist overalls as jeans were then known. In fact, the product was called the two horse brand until 1928, when the company adopted its levi s trademark. Levi s asserts the striking comparability of the trademarks. Appellant also sewed into the left seam of the pocket a small red tab, bearing the word levi and bearing also the. Vintage 505 jeans mens w30 l34 straight leg medium blue wash. Sort recommended latest arrival price lowhigh price highlow. Levi s was actually the first brand to do this, adding a leather patch to their riveted denim waist overalls back in 1873.

Its purpose was to demonstrate the strength of the pants and reinforce our status as the originator of patent riveted clothing. Levis vintage clothing superdenim superfuture supertalk. Vtg levis corduroy hat brown tan orange tag 1970s rare leather patch big e work. But what you see here is something new the freshest version of what we call the two horse patch. Leather belt featuring snapoff antique buckle with two horse logo currently unavailable. In fact, before the word levi s was registered as a trademark in 1928, the famous original jeans were called the two horse brand.

From the iconic two horse leather patch to the instantly recognizable batwing, heres everything you need to know about the evolution of levi. To qualify for discount, minimum order amounts must be reached before taxes, giftwrapping or shipping. Levi two horse jeans with leather tab, levi s for men, gray jeans, grey jeans, 80s levi jeans. Everything you need to know about levi s two horse, red tab, and batwing logos. Original riveted, quality clothing, every garment guaranteed. Leather patch detail stitch details leather logo patch. The two horse pull leather patch was designed to illustrate the strength of our. His brothers ran a dry goods company in new york and levi and his other family members set up an. Levis was actually the first brand to do this, adding a leather patch to. From the leather back patch, customers could immediately determine if the pant was a genuine pair of levi s overalls with the high quality they expected.

The company therfore extends credit to its wholesale. The iconic stitching on the back pockets of levis jeans is referred to as an. Everything you need to know about levis two horse, red. Two horse design spinoffs the distinctive two horse design inspired other businesses to create similar marks. The arcuate stitching inside the back pocket of the jeans is subtle yet visible. The san francisco first and earthquake destroyed the original headquarters of levi strauss and co. Late 1950s the leather patch is replaced by a two horse patch made of heavyduty card stock, known as the leather like. Levis 501levis jeansbicicletas raleighlevi strauss jeanstwo horsesleather labelleather. Levi knew that his pants were something special, and he wanted to ensure that his customers understood that. Actually, the waist overall wasnt dubbed the 501 until 1890 when the patent went into public domain and levis had. Levi s has been using the design a leather patch with two horses hitched in opposite directions to a single set of jeans since 1886, and the company says its recognized around the. Make offer limited edition levis two horse brand levi strauss belt buckle.

Levis sues stussy over trademark two horses jean patch. The design was used on the leather patch of the original 501 jeans and on the linen patch fastened to the value version of the jeans beginning in 1890, and it also appeared in print. While the earliest pairs of levi s had a leather patch on the back featuring the iconic two horse image, the company opted to stop using leather in the late 1950s. In 1886, levi had a two horse logo branded onto a leather patch which represented the strength. On may 20, 1873, strauss and tailor jacob davis patented their first pair of jeans. By 1890 lotnumbers were being used for levi products. This is due to the fact that the company was selling products nationally, and it was becoming more expensive to use real leather. Instead of horses, carson glove on nearby market street in san francisco selected dogs to demonstrate the strength of their products in 1901. Leather patch with two horse design on a vintage 501 jeans. With a memorable image to guide them, our early consumers could walk into their local general store and ask for those pants with the two horses, and they would get a pair of levi s jeans. From the iconic two horse leather patch to the instantly recognizable batwing, heres everything you need to know about the evolution of levi s logos. Also, the newer automatic washing machines were very hard on the real thing. Stussy is blamed for utilizing a two horse configuration trademark on a leather patch attached to pants and shirts that is confusingly like levi s enrolled trademarks.

The iconic denim company has a fairly famous patch on there that shares a few clues about the companys history. Its one of the oldest natural, durable and flexible materials we know, but when it comes to branding leather on an item of clothing we only need look to our dear old friend levi strauss. Levis vintage clothing made in the usa 1944 501 jean. Inside,there are six credit card slots3 on the left flap and 3 on the right flap. The two horse logo is first branded onto the leather patch. The leather patches on the waistband are dyed with japanese indigo, an iconic red sun is embossed on these two horse pull back patches on every pair of the made in japan jeans. Heres what everything on the two horse patch means. Under each flap,there are storage slots for more cards or other similar sized id or medical care cards. The image on the patch was a pair of jeans being pulled by two strong horses. We dont know when or if this item will be back in stock. Heres why you have that random patch on the back of your. The two horse pull leather patch was first used on our waist overalls, used to illustrate the strength of the pants and reinforce our status as the originator of patent riveted clothing. The two horse brand patch was implemented in 1886, sixteen years after levi strauss and jacob davis patented the copperriveted waist overall.

Its purpose was to illustrate the strength of the pants and reinforce. Vintage levi leather horse patch orange stitched denim hat. When youre a company that prides itself on both heritage and innovation, you want to tell that story as vividly and compellingly as possible. In 1886 levi s two horse brand leather patch, showing the garment pulled between two horses to prove its strength, was first used. We knew that the patent would go into the public domain around 1890 and decided to reinforce our message of originality and strength. Finding a way around this, levi strauss decided to print instead of stitch the iconic arcuate on the back pockets.